Over the years, I’ve partnered with the Vancouver Farmers Market on a range of design projects, from logo vectorization to custom wayfinding maps.
While working at Blue Blazes, we had the opportunity to help VFM realign and strengthen their brand identity. One major contribution was developing their first comprehensive Brand Guide, which established clear visual standards and brought consistency to their communications.
A standout project was designing their annual report booklet, a key piece handed out at their yearly event to celebrate accomplishments and share their vision for the future of the market.
Another highlight was creating new merchandise for VFM. I hand-drew a series of fruits and vegetables, then turned them into a vibrant vector pattern. Originally used on T-shirts and tote bags, the pattern quickly became a recognizable part of their visual identity and was carried through other brand materials.